Trendy Marketing: of CEO’s and Stimulus packages

April 21, 2009

So hey, it looks like the only thing going strong in this country is unemployment. But don’t you worry my little birdies, the CEO’s of the gigantic multi-billion dollar corporations of America are ready to help, by chewing and puking out a marketing campaign into your mouth like its brand-new-good-old American populism.

The marketing conglomerates in the world have united to mock the government’s real stimulus plan in mimicking the same type of credibility to hawk their clients own crap to Americans that should probably be a little more focused on their mortgage payments. Not to mention the growing tendency to take CEO’s out of the boardroom and into the spotlight like and d-list commercial actor, in the name of the everyman.

Dominos: Saving the American Economy in 30 Minutes or Less…Not

I would assume that part of Domino’s new marketing campaign is that they get to shove your food into their bodily orifices before they deliver it to you for free. But just in case that’s not what you want when you order your large Brooklyn style, the “Secretary of Taste” is here to mock your understanding of law, government and economics.

If all this isn’t quite hitting you as you would imagine a personal billion-dollar-bailout would, here’s a spot of Domino’s CEO wandering around on Capitol Hill for no practical reason.

Sprint: Lets go for a walk and talk about restoring credibility to my company instead of actually doing it

Apparently this guy has decided to retire.  Oh wait, not from dicking around at Sprint HQ, but from the acting business. However, he’s still at Sprint… I don’t know why. Back in reality, the second most popular trend in marketing to consumers within the context of our current economic crisis is making the CEO look like an everyman, albeit one that has an endless amount of time to wander aimlessly around Soho talking to a black and white HD camcorder.

GM rally cap commercial

As it turns out, when gas is $4.00 per gallon people don’t want to buy any SUVs, which is a problem if your entire product line is hinging on the integrity of your light trucks.  Instead of focusing on the cars that made the GM’s brand names like Chevy and Buick, GM assumed that it was an American icon and therefore immune to failure no matter how nearsighted a business model they implemented.  Granted, the Volt project shows incredible promise and even some hints at the great American ingenuity that made Chevy what it is.  But it may be too late, as they are fighting from behind.  In case you didn’t already know, they decided that dropping capital to remind you of their (and your) sad state of affairs through this commercial was a good idea. Put on your rally caps, because its the bottom of the ninth, no one’s on and your team is way behind.

Wendy’s Threeconomics

Some random smart-ass white guy, who I believe is dressed as a janitor, teaches an Asian dude about economics…right. If only Dave Thomas was alive to see this.


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